OUR STORY
WHY BARBERINO'S
We are a group of passionate young individuals with the ambition to revolutionize the way every man takes care of himself.
At Barberino's, we invite all men to reclaim their own time. We are accustomed to living in noise, in a constant marathon and often in the midst of our rush, we overlook our most precious resource: time for ourselves. It is necessary to take the time to love ourselves, feel beautiful, and be ready to live a life in alignment with our ambitions.
"Time is true wealth. Be sure to set some aside for yourself" is the motto that encapsulates our philosophy. That's why our treatments caters to the relaxation moments that every guest decides to dedicate to themselves.
But the Barberino's experience is much more than just a haircut or beard trim. Our dream is to help every man feel beautiful and well: we believe that every man can, if he wishes, learn to appreciate himself utilizing today's tools without forgetting the traditions of the past. Because those who feel beautiful, feel good, and vice versa. Feeling beautiful means liking oneself, each in our own uniqueness.
That's why we’ve created the Italian male wellness experience through rituals, products, and treatments that emphasize the importance of self-care.
Combining today's tools with the authenticity of the past.
OUR STORY
Our story holds an important legacy: in 1910, Giovanni Callegari left his small hometown en route to the United States, where he began is craft as a barber. His impeccable style, youthful and always well-groomed appearance made him famous in the international Boston community named "Barberino."
Fast forward to 2015, over a century later and inspired by that gentleman and his all-Italian charisma, we decided to recreate that same style and care as Giovanni, with the intention of enhancing the ideal of the barber along with the classic experience of the Italian barber school.
We desire the need to restore prestige to this craftsmanship completely Made In Italy, designed with the same passion, quality and attention to detail typical of Italian tradition but with the modernization of digital tools. A unique experience: simultaneously classic and contemporary; what we ourselves felt was missing from Italy today.
And with that we launched our first shop in Milan, on Corso Magenta. Barberino’s first brick and mortar! The adrenaline as we witnessed our first "guest" enter through its doors, was truly overwhelming.
From 2015 to today, our shops have multiplied, and along with our Pop-Up Barber Corners, you can always find a Barberino's Haven in Milan, Rome, Turin and Bologna, and from now also in New York!
But our beating heart is the Barberino team: a team of more than 80 revolutionary individuals who deeply share the same vision and values that ensure daily, that every guest who enters our door is lavished with the same care, elegance and quality that distinguished Giovanni Callegari throughout the world, outside of Italy.