Who We Are

We are a group of individuals with revolutionize the way every man takes care of himself.

At Barberino's, we invite all men to reclaim their time. We are accustomed to living in noise, a constant marathon. In the midst of our rush, we overlook our most precious resource: time for ourselves. It is necessary to take the time to love ourselves, feel beautiful, and be ready to live a life in alignment with our ambitions.

"Time is true wealth. Be sure to set some aside for yourself" is the motto that encapsulates our philosophy. Thast's why our treatments caters to the relaxation moments that every guest decides to dedicate to themselves.

Our Journey So Far

With that we launched our first shop in Milan, on Corso Magenta. Barberino’s first brick and mortar! The adrenaline as we witnessed our first "guest" enter through its doors, was truly overwhelming.

From 2015 to today, our shops have multiplied and along with our Pop-Up Barber Corners, you can always find a Barberino's Haven in Milan, Rome, Turin and Bologna, Monza and Padua and from now also in New York!

Our Values

Our choices and guest experience are guided by our values. At Barberino's, these values define our actions and inspire us to work with passion and care every day.

GUESTS FIRST: We prioritize our guests' wellbeing through active listening and understanding their needs.

QUALITY: We never compromise on quality, ensuring the best experience in every detail.

PASSION: Our passion drives us to positively impact our clients and environment, motivating us daily.

AMBITION: We strive for excellence, using feedback for constant growth and innovation.

COOPERATION: We work as a team, prioritizing "we" over "me," and welcoming guests with a smile.

Time is true wealth.
Be sure to set some aside for yourself.

Meet The Funders!

We are expert managers with 20+ years of experience across different industries such as Equity Research, Investment Banking and Management Consulting.

Our passions for Men’s Grooming and Entrepreneurship made us drop our careers in Finance to launch Barberino’s.

We are transforming a commodity (like a need to get a haircut) in an affordable luxury experience, helping all men to rediscover the importance of time for self care.

We now want to bring Barberino's impact to the rest of the world. We are building up a retail chain to become a love brand of wellbeing and beautifulness.

We want those customers who have never tried
a Barberino's shop experience to undergo our treatments' same feelings of hedonism, indulgence
and slow-living through Barberino's products, at home. A true Italian lifestyle experience.