Time is true wealth. Be sure to set some aside for yourself
We are a group ofpassionate young individuals with the ambition torevolutionize the way every man takes care of himself.
The first cut
In 1910, Giovanni Callegari, a Florentine barber, sailed to the United States.
Armed with his scissors and Italian precision, he opened a small barbershop that quickly became known for its ritual of calm and care.
That moment marked the beginning of a family legacy built on craftsmanship and quiet excellence.
A new vision is born in Italy
More than a century later, the Callegari heritage inspired a new generation.
In 2015, Barberino’s was officially founded in Italy — bringing back the ritual of Italian grooming through modern design, premium products, and mindful self-care.
It wasn’t nostalgia, but a rebirth of timeless quality adapted to the rhythm of today.
Barberino's arrives in the US
In 2024, the circle closed: Barberino’s opened its first U.S. flagship on Madison Avenue, New York.
The brand returned to the land where its founder once worked, blending Italian craftsmanship with the energy of American modernity.
Every detail — from interiors to formulas — embodies a bridge between two cultures united by style.
Expanding mindful grooming worldwide
Barberino’s grows into an international symbol of mindful grooming.
With its new investments and global partnerships, the brand continues to elevate the art of taking time — one shave, one product, one ritual at a time.
The philosophy remains the same: true luxury is time, and how you choose to spend it.
Where Italian craftsmanship meets modern mindfulness
More than a century after Giovanni Callegari’s first haircut, Barberino’s still follows the same belief: time is the real luxury.Every product, every shop, and every gesture embodies that idea — an invitation to slow down and reconnect with yourself.
Two ways to live Barberino’s: at home or in our barbershops
At home, through our skincare and grooming lines. In our barbershops, through a complete sensory ritual. In both, the essence is the same — Italian design, timeless care.
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