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Authentic Italian Grooming

TO FEEL BEAUTIFUL ALWAYS

ITALIAN INSPIRED WELLNESS

Customer Reviews

Overall rating: 4.4 / 5 from 412 reviews.

Customer photo review of Matt Cream

Great stuff!!! Really like the way my hair feels with this hair cream. Easy to manage with a comb or brush and washes out easily. Recommend this product.

Matt Cream

Customer photo review of Daily Silver Shampoo

Great stuff!!! Really like the way my hair feels after a shower. Recommend this product.

Daily Silver Shampoo

Customer photo review of Bergamot and Neroli Shaving Soap

Great shave cream. Maybe the best I’ve tried and I’ve tried a lot of different brands. Nice fragrance and provides a clean close comfortable shave. I recommend using this shave cream with a good brush, give it a try!!!

Bergamot and Neroli Shaving Soap

Customer photo review of Marvis Whitening Mint Toothpaste

Great tasting toothpaste that leaves my mouth clean and cool. I recommend using this toothpaste, give it a try!!!

Marvis Whitening Mint Toothpaste

Perfect for sensitive skin My skin usually gets red and irritated after shaving, but not with this shave soap. It creates a protective cushion that makes a huge difference. Highly recommended if you struggle with razor burn.

Bergamot and Neroli Shaving Soap

Best shave I've had in years I've tried a lot of shaving products over the years, but this soap stands out. The lather is rich and creamy, and my razor glides effortlessly. No irritation, no razor burn, just a smooth and comfortable shave every time.

Bergamot and Neroli Shaving Soap

Received it as a gift from my girlfriend, has become my favorite fragrance

Perfume Agrigentum

Finally a cream that does not weigh down fine hair. Natural finish and soft hair throughout the day. Will definitely repurchase.

Matt Cream

Great versatile product. I mainly use it on my beard and the result is noticeably soft and well-groomed.

All-in-one Argan Oil

The best daily shampoo I have found. No parabens, subtle scent, professional results. I have been using it for six consecutive months.

Gentle Daily Shampoo

Been using this paste for months and I would not go back. Ideal for my thick hair softens and controls without the helmet effect.

Matt Paste

Great soothing product. The scent is pleasant and discreet.

Soothing After-Shave Balm

Pleasant texture, applies effortlessly. Medium hold, perfect for those who do not like heavy products. Great as a finishing touch.

Matt Cream

Excellent artisan quality. Lasts a very long time one bar gets me through months of shaving. Docking one star only because I would prefer a slightly fresher scent.

Bergamot and Neroli Shaving Soap

The best salt spray I have ever tried. Hair always looks perfect, natural beach effect with no sticky residue.

Texturizing Sea Salt Spray

Very gentle on my sensitive scalp. I would have preferred a slightly more intense scent but the formula is genuinely excellent.

Gentle Daily Conditioner

I use this conditioner every day and my hair has improved noticeably in health and softness. Convenient packaging, great value for money.

Gentle Daily Conditioner

Barberino's argan oil is an incredible find. Nourishes without feeling greasy, slightly spiced and luxurious scent. I have been gifting it to all my friends.

All-in-one Argan Oil

Great product, fresh marine scent. Highly recommend for wavy hair.

Texturizing Sea Salt Spray

Great shampoo for normal hair. Good lather and easy to rinse. Hair stays clean and fresh throughout the day.

Gentle Daily Shampoo

Good hold, spreads easily on dry hair.

Matt Paste

I have sensitive skin and this balm is a revelation. No irritation, no redness. Lightweight formula that absorbs quickly and leaves nothing behind.

Soothing After-Shave Balm

Incredibly gentle conditioner, perfect for daily use. Hair feels soft and tangle-free without being weighed down. Fresh and long-lasting scent.

Gentle Daily Conditioner

An extraordinary multi-purpose oil. I use it on my beard, hair and scalp visible results from the very first week. Convenient travel-friendly size.

All-in-one Argan Oil

Finally a sea salt spray that actually works! Adds volume and texture without weighing hair down. I use it every day after the shower and my hair stays defined all day long.

Texturizing Sea Salt Spray

Finally a shave soap worth it. With a brush it builds a dense, fragrant lather that protects the skin perfectly. The blade just glides.

Bergamot and Neroli Shaving Soap

Gentle yet effective shampoo. Cleanses deeply without drying out. Daily use guaranteed with no dandruff or irritation issues.

Gentle Daily Shampoo

Excellent matte paste. Strong hold but hair still feels soft to the touch. Perfect for short hair and casual looks. Very subtle scent understated and classy.

Matt Paste

Outstanding soothing aftershave balm. Instantly eliminates post-shave burn and hydrates deeply. Silky skin for hours. An absolute must-have.

Soothing After-Shave Balm

Light yet effective cream. No greasy feel, hair looks natural with just the right amount of shine. Perfect for office looks.

Matt Cream

Our story

Time is true wealth. Be sure to set some aside for yourself

Learn more about our incredible story, from an Italian tradition to a modern grooming experience, crafted with passion, heritage, and attention to every detail.

OUR STORY

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