HOW TO APPLY MEN’S COLOGNE

A quick guide to men’s fragrances: what they are, their composition, and how to apply cologne to make it last longer.

The importance of cologne

Cologne is an essential accessory and, while often overlooked, it’s one of the best ways to leave a lasting impression.

Fragrance acts like a second skin, revealing much about who we are. Its significance is deeply rooted in its Latin origin: the word "perfume" comes from "per fumum", meaning "through smoke." Originally, perfumes and essential oils were used as a way to communicate with gods and ancestors. This etymology perfectly illustrates how scents evoke different sensations and emotions.

With this in mind, here’s a detailed guide on how to apply cologne effectively and some tips to ensure it lasts longer.

The lifecycle of cologne

Fragrances are built on an olfactory pyramid, a composition that evolves over time:

1. Top notes: The initial scent you notice. These last about 15 minutes to 2 hours.
2. Heart notes: The core of the fragrance. They emerge as the top notes fade and last 3-5 hours.
3. Base notes: These form the foundation of the scent and determine how long it lingers on the skin, typically lasting 5-10 hours.

As cologne evolves throughout the day, it’s worth evaluating how it changes over time to understand its true character.

How to apply men’s cologne

If you think your chosen cologne isn’t strong enough or doesn’t last, improper application could be the culprit. Knowing the right techniques and areas to apply fragrance can make all the difference.

Key rules for applying cologne:

1. Spraying technique: Hold the spray bottle about 20 cm (8 inches) from your skin. Avoid spraying too close, and never rub your wrists together after application. Rubbing creates heat and friction, which can alter the fragrance and prevent it from blending naturally with your skin’s oils. This process makes the scent unique to you and helps it last longer.

2. Target warm areas: Apply cologne on "pulse points"—areas where the heart’s pulses are felt—such as the wrists, behind the ears, and the nape of the neck. These spots enhance the scent due to their warmth.

   • While the neck is a popular choice, it’s frequently exposed to sunlight, so consider spraying behind the ears or on the nape instead.
   • Other effective areas include the chest, elbows, inner arms, and the back of the knees, particularly in summer. These spots amplify the scent with your movements, leaving a delightful trail.

3. Clothing and fabrics: Spraying cologne on clothing can prolong its longevity, but caution is needed. If the fragrance contains dyes, it may stain fabrics. This practice dates back to the past, when men would spray cologne on pocket handkerchiefs.

4. Apply on clean skin: Always spray cologne on freshly cleansed skin, ideally right after a shower. This helps the fragrance adhere better to your skin.

Fragrance recommendations

Now that you know how to apply cologne effectively, the next step is choosing the perfect scent. Consider Barberino’s fragrances: explore the new Naxos, or rediscover Agrigentum and Aetna—both slightly reimagined for an even better experience.

With these tips and the right fragrance, you’ll leave a memorable impression wherever you go!